BREAKFAST WITH PMI

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TitleBREAKFAST WITH PMI
TopicA Case Study in Agility at Scale - Working with Executives to Make Business Decisions in Agile Ways & Designing Remote Workshops to support it
WhenMay 4th @ 8:00 am - 9:00 am
Description

This is an opportunity to learn about:

  • How to apply agile principles to make business decisions empirically – ie learning from fast feedback in real time – learn about strategies being applied in small sub-markets right now by our client – pioneering approach replacing traditional marketing approaches that wait on feedback from expensive big bang marketing campaigns that may or may not work
  • How to apply agile principles and practices in non-IT scenarios – engaging business stakeholders – working with high level executives in agile ways
  • How to design / facilitate agile workshops for executives – to work effectively with the level of folks in an organization who have the power to drive business agility from the top
  • Leveraging a case study that is underway with a client – how we are leveraging short cycles of fast feedback to evaluate marketing strategies
  • What are “commercial experimentation” “business agility” and “ “agile marketing”? Buzz words or something real?
  • Bring your smartphone to participate in a fun Kahoot! quiz at the start
  • Q&A

You will receive 1 PDU for attending.

Non-Member Cost$10
Member Cost$0
Speaker NameAmy Moolten
RegistrationRegister Now!

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